CRM has come a long way and will continue to evolve.
It has functionally transformed from Contact Management (customer reach) to Engagement Management (customer interaction) to
Relationship Management (customer experience). Its progression from efficiency to effectiveness is an every ending journey
enabled by new technologies. We strongly believe the next level will be Personalization (customer identity – who am
I?). This is a new chapter in the CRM evolution that will be achieved in part through Artificial Intelligence and the Internet
Below is a construct as to where we are now in the CRM evolution. We can help you
in moving customer interactions from efficiency to effectiveness.