S.P.Salaway & Associates LLC . . . Customer Experience, Process Alignment, Technology Support

The CRM Evolution

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CRM has come a long way and will continue to evolve. It has functionally transformed from Contact Management (customer reach) to Engagement Management (customer interaction) to Relationship Management (customer experience). Its progression from efficiency to effectiveness is an every ending journey enabled by new technologies. We strongly believe the next level will be Personalization (customer identity – who am I?). This is a new chapter in the CRM evolution that will be achieved in part through Artificial Intelligence and the Internet of things. 

Below is a construct as to where we are now in the CRM evolution. We can help you in moving customer interactions from efficiency to effectiveness.

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300 Between The Lakes Road  P.O. Box 574   Salisbury,CT 06068   860-824-8271